Rebecca Effron

Product Marketing Lead, Facebook Monetization

Rebecca Effron is a seasoned professional with extensive experience in marketing, consulting, and client relationship management across various industries. Key roles include Senior Analyst at Sullivan, where Rebecca drove client engagement strategies and crafted market segmentation for Automatic Data Processing. Significant achievements include leading award-winning campaigns at VaynerMedia for brands like Dove and managing omni-channel strategies for Procter & Gamble at Meta. Prior experience encompasses consulting for the Department of Homeland Security at Deloitte and supporting data analytics education at General Assembly. Rebecca holds a Bachelor of Science from the University of Virginia and has studied at the Institut d'Etudes politiques de Paris.

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