Rich Ridlen is an experienced user experience researcher with a robust background in the gaming and tech industries. Currently serving as the Lead User Experience Researcher at PlaytestCloud since May 2025, Ridlen specializes in delivering rapid quantitative and qualitative research for mobile and PC titles. Prior roles include significant contributions at Electronic Arts (EA), where Ridlen founded and scaled the user research department, and at Meta, where Ridlen established a comprehensive UXR organization that supported over 30 VR/AR applications. Ridlen's expertise also encompasses mixed-methods research, team management, and the development of research labs and protocols, further demonstrating a commitment to enhancing product usability and driving strategic decisions through high-impact insights. Educated at the Illinois Institute of Technology with a Master's degree in Technical Communication and Information Design, Ridlen's diverse experience positions as a leader in user experience research.
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