Roba Adnew

Roba Adnew possesses significant experience in data science and product management, particularly within marketing and commerce sectors at Meta from January 2018 to January 2022. As a Data Science Partner, Marketing, Roba employed rigorous measurement techniques to assess the business value of Meta products, developed learning agendas with partners, and designed tests to highlight effective measurement strategies. In the role of Partner Product Manager, Commerce, responsibilities included sourcing and vetting partners for strategic initiatives, collaborating across teams to identify growth opportunities, and composing commercial proposals. Additional prior experience includes a research internship at Optimal Solutions Group, and roles at MediaMath and Adroit Digital focused on programmatic strategy and optimization. Roba holds dual Bachelor of Science degrees in Mathematics and Mathematics and Economics from the University of Maryland College Park.