Roger Shih

Roger Shih is a marketing analyst with extensive experience in data analysis and digital marketing. Roger's career began at Digi 1st, Inc. as a Digital Marketing Analyst, where performance tracking and KPI monitoring were key responsibilities. Subsequently, Roger held various positions, including Senior Business Intelligence Analyst at iHerb, LLC, where significant contributions included cohort analysis and customer segmentation, leading to improved retention rates. Roger continued to excel at Accenture as a Senior Digital Marketing Analyst, focusing on KPI performance and audience targeting through complex SQL queries. Currently, Roger serves as a Marketing Analyst at Meta, leveraging skills in data interpretation and analysis. Roger holds a Bachelor's Degree in Business Economics, with a specialization in Computing, from the University of California, Los Angeles.