Ronda Wu is a seasoned data scientist with extensive experience in creative optimization and generative AI. Currently serving as a Senior Staff Data Scientist at Meta since May 2022, Ronda has previously held significant roles such as Staff Data Scientist at HelloFresh, where leadership in media mix model development and Bayesian modeling was demonstrated. Prior positions include VP of Decision Sciences at UM Worldwide, where Ronda led automation and analytics projects, and Partner at Mindshare, where strategies for media mix modeling were developed. Ronda's career began at IPG Mediabrands, progressing from Analyst to Manager in Marketing Sciences. Ronda holds a Bachelor's degree in Economics from the University of Michigan and a Master's degree in Statistics from Columbia University.
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