Sam Loeb has an extensive career in data science and analytics, beginning as a Policy Analyst and Doctoral Fellow at RAND from September 2000 to December 2005. After obtaining a PhD from Rand Graduate School, Sam held various roles at Hewlett-Packard between January 2010 and September 2011, ultimately serving as Procurement & Product Design Lead. From March 2006 to July 2007, Sam worked as an Associate at McKinsey & Company. Following this, a tenure at Google from September 2016 to January 2019 included positions such as Head of Worldwide Infrastructure Demand Planning and Director of Data Science & Product Analytics. Sam's career progressed with a role as Head of Data Science at Shopify from December 2022 to April 2023, moving on to become Head of Corporate Data Science at Shopify from April 2023 to October 2025. Currently, as Senior Director of Data Science at Meta in Reality Labs Marketing, Sam leads marketing data strategies and oversees consumer modeling and experimentation teams for AR/VR products.
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