Samantha Will

Samantha Will is a seasoned sensory and user researcher with extensive experience in the food industry. At Impossible Foods, Samantha served as Sensory Coordinator and later Senior Research Associate, where key responsibilities included managing sensory testing logistics and stakeholder communications for product claims. As a Sensory Scientist at Hooray Foods, Samantha developed consumer research programs and testing best practices to ensure accurate data collection. Currently a User Researcher V at Meta, Samantha manages research programs relating to avatars and identity, facilitating feedback loops between research teams and vendors. Samantha holds a Bachelor's degree in Food Science from Delaware Valley University and a Certificate in Applied Sensory and Consumer Science from the University of California, Davis.