Sarah Lyman

Director, Global Media for Reality Labs

Sarah Lyman is a seasoned media professional with extensive experience across multiple roles in prominent companies. Starting as Manager of Sales at Savvy Miss in 2006, Sarah secured significant digital media contracts before moving to New and Improved Media as Media Supervisor, where leadership of a team in digital advertising took place. Following positions included Media Supervisor at Horizon Media, Associate Media Director at OMD USA, and Global Media Director at HTC, where Sarah developed and executed integrated media campaigns. Between 2014 and 2021, Sarah held various roles at Google, culminating in a position as Media Lead in the Media Lab and later as Global Head of Media at YouTube. Presently, Sarah serves as Director of Global Media for Reality Labs at Meta since January 2025, bringing a wealth of expertise in digital media strategy and client engagement. Sarah obtained a Bachelor of Arts degree from Scripps College.

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