Selin Pekin

Selin Pekin is a seasoned media professional with a robust background in strategic media planning and account management across significant brands. At OMD UK, Selin served as a Senior Media Planner, delivering impactful multi-channel recommendations for high-profile campaigns including Google and McDonald's, and leading substantial media spend reconciliations. Transitioning to Publicis as a Media Planner and later as Account Manager for Meta, Selin skillfully managed large multi-channel budgets and incorporated data-driven strategies for impactful brand campaigns. Selin's leadership role at Meta as Account Director involved overseeing a significant annual media strategy for Meta Quest 3 and Ray-Ban Meta. Currently serving as the International Media Strategy Manager at Meta's Reality Labs, Selin previously contributed to BCI Capital as a Marketing Associate, focusing on fintech strategy and GenAI adoption, while also lending expertise through a consulting role at the Bristol Consulting Society. Selin holds an MBA from Imperial College Business School, supported by the Imperial Excellence Scholarship, and a degree from the University of Bristol.