Seran Chen

Seran Chen is a seasoned UX research leader currently serving as Vice President and Head of Reality Labs UX Research at Meta, where responsibilities include overseeing the UX Research and Content Design for a diverse range of products such as Meta Quest, Ray Ban Meta, Workplace, Avatars, and Horizon. Previously, Seran held positions at Meta including Director of Reality Labs UX Research and Director of Facebook Business Platform UX Research, contributing to notable products like Oculus Rift and Facebook Pages. Before joining Meta, Seran was the Senior Director of Consumer Insights at KIXEYE, where a Consumer Insights team was established to enhance user experiences in gaming. Consulting expertise was built through a successful career, founding Seran Chen Consulting and serving various high-profile clients, alongside work at Gingerworks, MRM Worldwide, A.T. Kearney, and an internship at J.P. Morgan. Seran Chen holds a BBA in Business Administration and Management from the University of Michigan - Stephen M. Ross School of Business.