Shefali Arora is a seasoned professional with a diverse background in business development, media, and strategic partnerships. Beginning a career with AIESEC as a Business Development Trainee, Shefali developed key projects for notable organizations such as Salaam Baalak Trust and CRY. A brief tenure as a Reporter at CNN IBN was followed by an internship at Ogilvy & Mather, where Shefali contributed to account management and creative execution. As a representative of India at the Cannes Lions International Advertising Festival, participation in the Roger Hatchuel Academy underscored leadership in advertising. Further experience at Google as a Strategic Partnerships Manager for AdMob and various roles at Meta, including Client Partner and Agency Partner Manager, solidified expertise in client relations within the gaming and audience network sectors. Education includes a Bachelor’s degree in Multimedia, Mass Communication, and Journalism from Delhi University and an MBA in Communication and Media Studies from Symbiosis International University.
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