Simon Hu is an experienced data scientist with a strong background in analytics across various industries. Currently working at Instagram since April 2024, Simon focuses on SMB Ads. Prior experience includes a role at Meta starting January 2022, where responsibilities encompassed analyzing Shops Ads performance, product recommendations, and buyer behavior. Previously, Simon served as a data analyst at Gopuff from August 2019 to December 2021, concentrating on search and discovery, conversion, and merchandising. Simon holds a Master's degree in Business Analytics from the University of Rochester, where Beta Gamma Sigma honors were awarded, and has participated in an exchange program in finance at the University of Pennsylvania. Additionally, Simon earned a Bachelor's degree in Economics from Beijing Jiaotong University.
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