Simon Yau

Simon Yau is a seasoned digital marketing professional with extensive experience in paid media and performance marketing. Currently serving as a Freelance Paid Media Consultant since May 2022, Simon offers expertise across all digital media channels, focusing on digital strategy and hands-on activation. Prior roles include Digital Director and Digital Lead at Wavemaker, managing digital accounts for major FMCG brands and driving eCommerce ad solutions. Simon's background also includes a role as Agency Channel Marketing Manager at Meta, where efforts focused on growing businesses through Facebook partner channels in EMEA. Additional experience encompasses positions at Spark Foundry, Havas Media Group, and Mindshare, accumulating a diverse skill set in digital investment and account management. Simon Yau holds a Bachelor of Arts in English Literature from the University of Surrey and has pursued further study in English Literature at the University of Cincinnati.