Simone Francis

Simone Francis has a diverse background in digital media and strategy, beginning with an education in English from the University of Leeds. Early career experience includes internships at Mindshare, Freud Communications, and Storm Communications, followed by a position as Account Executive at Mindshare. Simone advanced professionally as a Digital Campaign Executive and Digital Planner/Buyer at Rocket, and later took on roles as Digital Manager and Senior Digital Planner Buyer at MediaCom. Since June 2020, Simone has served as UK Paid Media Lead at TikTok and, as of April 2025, has been working as Media Strategy Manager at Meta.