Sonia Narula

Sonia Narula possesses extensive experience in marketing across the Southeast Asian region, with a focus on mobile games, e-commerce, and digital solutions. At Garena Online, Sonia served as Head of Mobile Game Marketing, where strategic direction improved brand visibility and user acquisition. As Manager of Regional Brand & Growth Marketing at Shopee, Sonia drove digital growth strategies and implemented performance marketing initiatives that yielded significant ROI. In the role of Regional Success Manager at Meta, Sonia collaborates with BCG to transform FMCG marketing for Thai enterprise clients. Previous roles include Online Marketing Manager at ZALORA Group, where leadership resulted in notable increases in referral traffic and new visitors, and a tenure at ShopeePay focused on enhancing user retention. Sonia holds a Bachelor of Science in Business Administration with a specialization in Marketing from the State University of New York at Buffalo and an International Baccalaureate Diploma from NIST International School.