Sonum Shah has a diverse background in digital analytics, marketing, and product management, highlighted by internships at companies such as MediaVest, Cribspot, and Hulu, where Sonum defined KPIs, developed marketing strategies, and evaluated market growth opportunities. In a leadership role at MUSIC Matters, Sonum managed university funding efforts, and as a Program Manager at Meta, Sonum collaborated with cross-functional teams to drive product testing and identify growth opportunities for creator-focused products. Previous experience as a Partner Manager at Meta involved consulting with global digital agencies to enhance brand growth strategies. Sonum holds a Bachelor of Business Administration from the University of Michigan, complemented by education at the University of Economics in Prague.
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