Terri Chen

Terri Chen is a seasoned Creative Director and content strategist with extensive experience in advertising, branding, and copywriting across various media platforms. Beginning a career as a copywriter with agencies such as TBWA and Saatchi & Saatchi, Terri progressed to roles at prominent companies like Google, Meta, and Ipsos UK. Currently leading Terri+Co, a consultancy providing creative strategies and content solutions, Terri also serves as a creative consultant for global projects in the APAC region. With a robust educational background in English Literature and related subjects from Singapore Chinese Girls' School and Hwa Chong Institution, Terri showcases a strong commitment to impactful storytelling and brand development.