Yana Chen

Yana Chen is a Data Scientist at Meta, with experience in predictive modeling and analytics since November 2021. Prior to this role, Yana served as a Principal Data Scientist at Shutterfly, focusing on various machine learning projects such as revenue forecasting, customer lifetime value, and churn prediction, as well as conducting incrementality analytics. Earlier in Yana's career, a position as a Senior Analyst at Firewood Marketing involved customer engagement and marketing campaign optimization for Airbnb. Yana also worked as a Data Science Analyst at Lifetouch, specializing in email segmentation and consumer behavior analysis. Yana holds a Master of Science in Business Administration from the University of Illinois Urbana-Champaign, alongside two degrees from Wuhan University: a Master's in Accounting and a Bachelor's in Financial Management.