Yang Yu has extensive experience in advanced analytics and digital media, beginning as an Analyst at J. Walter Thompson Worldwide and later serving as a Graduate Assistant at Simon Business School, University of Rochester. At SSCG Media Group, from June 2016 to October 2018, Yang was a Senior Digital Media Analyst. Yang further advanced to Horizon Next, where roles included Senior Analyst, Manager, and Associate Director in Advanced Analytics from October 2018 to April 2019, focusing on optimizing marketing performance across various channels using sophisticated analytical techniques. Since October 2021, Yang has been a Marketing Science Partner at Meta, specializing in measurement strategies for global CPG advertisers. Proficiencies include SQL, Google ADH, Tableau, and Python, with notable clients including UnitedHealthcare, Great Wolf Lodge, and Boost Mobile.
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