Yiting Shi is an experienced professional in product growth and marketing analytics, currently working at Meta since 2022. Prior experience includes serving as a Senior Analyst in Marketing Analytics at Happy Money from June 2020 to 2022, where responsibilities encompassed growth analytics, prescreen marketing campaign operations, sales forecasting, financial planning, and business performance monitoring using R, SQL, Looker, and Tableau. Additionally, Yiting completed a Business Analyst Internship in the credit risk team during the summer and fall of 2019, focusing on loan verification policy, portfolio risk monitoring, and credit underwriting models. Yiting earned a Bachelor of Science in Finance from the University of Macau and a Master of Science in Business Analytics from the University of Southern California - Marshall School of Business.
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