Yu Cheng possesses extensive experience in software engineering and research within the tech industry. Past roles include Graduate Research Assistant at UC Merced, Sr. Research Engineer at Turn, and Lead Research Engineer at Amobee, where Yu contributed to online advertising platform development and built a forecasting system for campaign performance. Currently serving as a Staff Software Engineer at Meta, Yu focuses on enhancing advertiser campaign performance through product development. Additional experience includes a position as a Software Engineer at Tencent, and a summer internship at Google. Yu holds a PhD in Computer Science from the University of California, Merced, a Master's in Computer Applications from Huazhong University of Science and Technology, and a Bachelor's degree in Computer Science from Wuhan University of Technology.
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