Aaron Hersh

General Manager/Head of Business Development - US, UK, EU at MetaOptima Technology Inc.

Aaron Hersh has a diverse work experience spanning various industries. Aaron is currently serving as the General Manager/Head of Business Development at MetaOptima Technology Inc., where they are responsible for the launch of the DermEngine platform in the US, UK, and EU markets. Prior to this, they co-founded and managed Rivers Edge Ventures.

Before joining MetaOptima, Hersh worked at Inform Diagnostics as the Vice President and General Manager, overseeing the Dermatology and Urology divisions and managing the Corporate Marketing Team. Aaron successfully implemented a consultative sales strategy and value proposition, resulting in a 50% growth in the Dermatology business. Hersh also played a key role in developing strategic partnerships and improving revenue and profitability for the company.

Hersh's earlier experience includes roles at Miraca Life Sciences (Inform Diagnostics) as the Vice President of Medical Operations and Miraca Development Services, where they led the Heme Registry team and launched new services. At Caris Diagnostics (Inform Diagnostics), they served as the Director of Business Development for Dermatopathology and Gastrointestinal Pathology, expanding the services in different regions.

Before joining the medical industry, Hersh worked at Pathology Partners, Inc. (Inform Diagnostics) as the Account Services Manager and Manager of Business Development, overseeing client implementation processes and developing new business. Aaron also gained experience in the banking industry as a Personal Banker at Wells Fargo and worked as a Facilitator at QuikTrip, where they conducted market research and analysis.

Overall, Aaron Hersh has a strong background in business development, sales management, and strategic partnerships, with expertise in the healthcare and diagnostics sectors.

Aaron Hersh has a Bachelor of Business Administration degree from Wichita State University, where they studied Business Administration with minors in Economics, Finance, and Management. Aaron also completed an Executive Education program at The Wharton School, focusing on Innovation for Growth: Strategies and Best Practices. Additionally, they have received additional professional training, although the specific degree and field of study are not specified.

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