Toni Racioppo

Media Director at Method¹

Toni Racioppo has extensive experience in media directing and strategic planning. Toni has worked in various companies, including Method1, Z/Axis Strategies, and Function Growth, where they served as the Media Director from 2022 to the present. Prior to that, they were also a Media Director at XenoPsi from 2017 to 2022. Toni held the position of Senior Vice President of Media at The Halo Group from 2013 to 2017, overseeing the media department and ensuring strategic plans and flawless execution for clients. Toni also worked as a freelance media strategist at Media Storm in 2012 and as an SVP Group Planning Director at Zenith Media from 2011 to 2012. Toni served as a Partner and Account Director at MEC from 2010 to 2011 and as a Client Communications Director at OMD from 2002 to 2010, overseeing media for accounts such as GE, ExxonMobil, and Armstrong. Toni's career started at BBDO New York, where they worked as an SVP Group Director from 1987 to 2002. Throughout their career, they have demonstrated expertise in client management, strategic planning, data analytics, and presenting at high-level client meetings.

Toni Racioppo attended Fordham University from 1977 to 1981, where they obtained a Bachelor of Arts degree in Communications.

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