Alex McPherson

Alex McPherson is a seasoned professional in business intelligence and analytics with a strong background in social insights. Currently serving as Senior Vice President and Director of Business Intelligence at Methods+Mastery, McPherson leads data-driven initiatives for high-profile clients including YouTube and Google. McPherson's experience includes prior roles at National Youth Science Academy as Assistant Director of Virtual Experiences & Media and various positions at FleishmanHillard and Golin, where expertise in digital practice and social insights was honed. McPherson holds a Master’s Degree in Data Marketing Communications and a Bachelor of Science in Journalism - Public Relations from West Virginia University.