Carol Chu

Carol Chu is a seasoned business intelligence analyst with extensive experience in analyzing consumer behavior, industry trends, and sentiment for notable clients including YouTube, Google, and Airbnb. Currently serving as the Lead Business Intelligence Analyst at Methods+Mastery since October 2018, Carol is responsible for providing actionable insights, developing measurement frameworks, and mentoring junior analysts. Prior experience includes various roles at Edelman, where responsibilities ranged from producing research for strategy implementation to developing marketing plans. Carol's career began with internships at RPA, Puma, and NBCUniversal, showcasing a strong foundation in marketing and analytics. Carol holds a Bachelor of Arts in Business Administration from UC Irvine, with emphases in Marketing and Organization & Management.