Erica Sykora, M.S., is a seasoned communication professional with extensive experience in content strategy and development. Currently serving as Lead Content Strategist at Methods+Mastery, Erica oversees cross-platform content strategy and editorial planning while collaborating with analysts to extract client-relevant insights from data. Previous roles include Senior Content Strategist and Account Supervisor at Crosby Marketing Communications, where Erica managed content creation across various channels, and Co-Founder and Brand Strategist at Gr8 Minds, focusing on brand strategy and digital presence. Erica holds a Master of Science in Strategic Brand Communication from the University of Illinois Urbana-Champaign and has a diverse educational background that includes a Graduate Certificate in Paralegal Studies and a Bachelor of Arts in English.