Manar Samaha is a strategic business leader with over 18 years of experience in indirect sales and 2 years in direct IT sales. Currently serving as the Value BU Director at Metra since 2025, Manar's expertise includes driving initiatives in sales and product management, as well as building strong relationships with partners. Previously, they held positions such as Head of IT Distribution at Raya Trade, where Manar developed strategies for market growth and managed profit and loss. Manar holds a Bachelor of Business Administration from the Faculty of Commerce and a Master of Business Administration from ESLSCA France.
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