Abigail Morales

Abigail Morales is an accomplished marketing and research professional with extensive experience in consumer insights and market research. Currently serving as a Research Director at MetrixLab, Abigail has previously held positions including Senior Research Manager at the same company, Small Business Owner at Camp Gizmo, and Director of Multicultural & Shopper Insights at Bacardi USA. Abigail's roles at Bacardi also included Global Director of Consumer Insights for Grey Goose Vodka and Senior Manager for Consumer Insights on premium brands such as Bombay Sapphire, St Germain, Cazadores, and D'usse. Prior experience includes serving as a Senior Market Research Manager at Research International. Abigail holds a Bachelor of Science in Business Administration with a major in Marketing from the University of Florida and furthered education at Florida International University - College of Business.