Aditya Sinha

Aditya Sinha serves as Group Director at MetrixLab since March 2018, where responsibilities include leading relationships on global accounts and driving new business growth with a focus on digital strategy for major global brands in home, personal care, and consumer healthcare. Prior experience at Ipsos MORI from 2012 to 2018 involved managing relationships with FTSE 100 clients, leading shopper research initiatives, and overseeing strategic research projects. Aditya's career began at RB in consumer and market insights, focusing on innovation best practices and developing growth-driven innovation pipelines. Aditya holds an MSc in Management, Organisations and Governance from The London School of Economics and a BEng (Hons) in Electronic and Communications Engineering from the University of Nottingham.