Andrew Latzman

Andrew Latzman serves as VP, Client Director at MetrixLab since March 2021, previously advancing through senior roles including Vice President of Marketing Analytics & Data Strategy at Primacy, where significant expertise was applied in attribution, media tracking, and analytics for marketing campaigns. Andrew's background encompasses adjunct teaching at the University of Rhode Island, managing operations and data analytics at MediaCrossing Inc., and leading various teams at Kantar and Dynamic Logic in research operations and innovations. Starting a career in advertising as a Media Supervisor at DDB, Andrew has cultivated extensive experience in media planning, product management, and strategic analytics across multiple facets of marketing. Andrew holds a BA in Political Science from Binghamton University.