Devyani Rao is a Junior Research Manager at MetrixLab since January 2023, managing over 20 quantitative research projects focused on brand health tracking and product innovation for notable clients such as P&G and Unilever. Previously, Devyani served as a Sales Analyst at Al Shula | Mattel Toys Distributors, where an enhanced forecasting mechanism improved accuracy by 12%. Experience as a Client Services Executive at GfK involved analyzing POS data for consumer electronics, while earlier roles included sales analysis at UV Consultants and a human resources internship at Bharti Airtel. Devyani holds an MBA in Marketing from the Institute of Management Technology, Dubai, and a Bachelor's degree in Economics from Sri Venkateswara College.
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