Gavin Sugden

Gavin Sugden is a seasoned market research professional with extensive experience across various companies and roles. Currently serving as Senior Client Director at MetrixLab since February 2018, Sugden specializes in digital ad testing and integrating multiple data sources for high-quality insights. Prior to this, Sugden held the position of Divisional Director at GfK, where responsibility included raising the company's profile through thought leadership and client engagement. With a strong foundation in both qualitative and quantitative research methods established during tenures at Ipsos MORI, Everything Everywhere Ltd, and T Mobile UK Retail, Sugden has demonstrated a consistent ability to deliver actionable insights that influence strategic decision-making. Sugden's career commenced at Martin Hamblin Research and has been supported by a BSc in Geography and Environmental Science from Oxford Brookes University.