Gerben Boot

Gerben Boot currently serves as the Group Commercial Director at Toluna, where the focus is on advising and forming strategic partnerships with clients to drive growth through insights and analytics. In addition to this role, Gerben Boot is a jury member for the "Brand" category at the Effie Awards Netherlands, promoting effectiveness in marketing, and holds a position on the board of the SWOCC, a foundation dedicated to advancing knowledge in brand communication. Previous experience includes leadership roles at MetrixLab, Kantar, and comScore, with a strong background in commercial strategy and client management across various industries. Educational qualifications include a Master’s degree in Business from Nyenrode Business University and specialized training in Brand Management.