Jens Goebbels

Jens Goebbels is currently serving as Insight Director at MetrixLab since January 2023, leading large-scale programs aimed at future-proofing client category strategies and developing informed market-entry strategies through bespoke analyses and consumer segmentation. Previously, Goebbels held positions at Yonder Consulting as Associate Director and at MetrixLab as Associate Director - Team Leader, where expertise included leading research teams focused on consumer healthcare and alcoholic beverages, as well as complex product innovation research. Prior experience spans roles at GfK, initially as Research Executive and advancing to Research Manager within the Consumer Insights division, delivering market landscaping and segmentation studies across various sectors. Early career experiences include a Consumer & Market Insight Assistant position at GlaxoSmithKline and a Marketing Communications Intern role at Twin Technology Ltd. Jens holds a BA (Hons.) in Marketing from the University of Hertfordshire and completed A-Levels at Gymnasium Ulricianum Aurich.