Roeland Woudstra

Roeland Woudstra is an experienced professional with a strong background in commercial leadership and strategic marketing. Currently serving as Group Commercial Director at MetrixLab since April 2012, Roeland specializes in managing Global Key Accounts and advising on tactical marketing and innovation strategies. Previous roles include leadership positions at D66 Rotterdam, where Roeland led the election program and managed governance think tanks, and as a Strategy Advisor at ACM, focusing on EU regulatory issues. Roeland's career began with founding Applefly, a digital marketing agency, and has included significant roles in media research and digital marketing consultancy. Roeland holds a Master's degree from the University of Westminster and a Bachelor's degree in Communication Economics from Inholland University.