Smitha K.

Smitha K. is an experienced Research Director at MetrixLab since September 2022, previously serving as a Senior Director at ORC International from January 2015 to June 2018. At ORC, Smitha co-authored a finalist white paper for ESOMAR and was responsible for managing and expanding a diverse portfolio of accounts, focusing on insurance, digital, and FMCG brands. Smitha's expertise includes campaign development, online marketing strategies, customer journey mapping, and user testing, with a strong emphasis on customer loyalty strategies. Earlier roles include Client Director at The Leading Edge, Account Director at Firefly Millward Brown, and Regional Director of Strategic Planning at McCann Worldgroup. Smitha holds an MBA in Marketing & Finance from IFIM and a B.Sc. in Chemistry & Physics from the University of Madras.