Mathieu Legros

Mathieu Legros is an experienced marketing professional currently serving as the Directeur marketing for the Programme fidélisation division alimentaire at Metro Inc. since May 2021. In this role, Mathieu is responsible for the development and expansion of the loyalty program Moi, which integrates various brands into a cohesive relational platform, including the strategy for member acquisition, engagement, and retention. Prior to this, Mathieu held multiple positions at Costco Wholesale Canada from November 2009 to January 2020, culminating as the National Director of marketing for membership, where key initiatives included the implementation of programs aimed at increasing and retaining memberships, as well as involvement in the SAP CRM project. Mathieu is currently pursuing a Baccalauréat en gestion marketing at Université de Montréal, with additional certifications in business management and marketing from HEC Montréal.