• MFA

Geena Hoffner

Director, Business Systems

Geena Hoffner currently serves as the Director of Business Systems at MFA, overseeing member data and registration platforms for global conferences. Prior experience includes a role as the Director of Information Services at the Producers Guild of America, where Geena managed the transition of a membership database to a Salesforce AMS, reorganized data fields, created reports, and improved user experience across membership applications. Geena's diverse background also includes logistics management at Jigsaw Productions, event planning in a variety of capacities at the Student Centers Programming Advisory Board, and roles supporting international students. Geena holds a Bachelor of Arts degree in English Language and Literature/Letters and History from the University of Delaware.

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