Nella Maffei

Nella Maffei is an experienced marketing manager with a strong background in developing customer acquisition and cross-sell strategies across various sectors, including health insurance and banking. Currently serving as a marketing manager at MGEN since June 2018, Nella oversees a budget of 1 M€ and manages two teams focused on operational marketing and data. Previous roles include marketing and communication manager at Credit Agricole Nomandie-Seine, where responsibilities encompassed managing a budget of 3 M€ and leading direct marketing campaigns. Nella also held positions at KLESIA, Harmonie Mutuelle, SPB, AIG, CAISSE D'EPARGNE CHAMPAGNE ARDENNE, Capital One, Sofinco, and Conforama, accumulating extensive experience in direct marketing, e-commerce, and strategic planning, with notable success in driving customer engagement and enhancing business performance. Nella holds a Maîtrise de Sciences de Gestion Marketing from Université Paris Val de Marne.