“Asia Pacific’s Leading Production, Entertainment & Celebrity Procurement Agency”
— The Wall Street Journal

MGI Entertainment
We create ideas that live at the intersection of advertising, entertainment, social, content marketing, PR, brand experiences, and design.

Part ad agency, part entertainment powerhouse, part production studio — MGI is a hybrid agency built to deliver bold, bespoke solutions. We don’t default to traditional communications models. Instead, we break down silos to craft personalised, scalable experiences that drive relevance and results.

What We Do
We offer end-to-end campaign solutions across creative, strategy, production, media, and PR — all delivered through one unified lens:

Research & Insights
Digital Strategy & Integrated Planning
Communications Strategy
Full-Service Production
Design & Creative Studio
Digital Media Buying (Display, Social, SEM)
Digital Direct (eDMs, Mobile, Landing Pages)
Community Management
Talent & Influencer Procurement
Events & Activations
Partnerships & Brand Collaborations
Performance Reporting & Optimisation
Original Productions

Who We Work With
Our client portfolio includes global icons and rising challengers across beauty, automotive, luxury, FMCG, food and beverage such as:

Cadillac, GUCCI, L’Oréal, BYD Auto, Alpha-H, Edition Hotels, LOTTE Duty Free, JORYA,  Jaguar, D'Orsogna, Norco Dairy, Humpty Doo Barramundi, Perfection Fresh, Jackalope Hotels and Swisse Vitamins.

Our Footprint
With a tribe of 30 specialists across Sydney, Shanghai, New York, London, Hong Kong, Hamburg, and Los Angeles, we operate globally, think culturally, and execute locally.

Locally owned. Fiercely independent. Relentlessly relevant.

MGI Entertainment

马瑞麒 Michael MacRitchie

This department provides strategic guidance and oversight through a group of experienced advisors.

Advisory Board

This department focuses on developing and executing online marketing strategies to promote products and services.

Digital Marketing

This department focuses on the development and management of creative projects within the entertainment industry.

Entertainment Production

This department manages relationships with the media and oversees business affairs to enhance the organization's public image and communication strategies.

MGI Entertainment

Org chart

Teams

Advisory Board

Digital Marketing

Entertainment Production

Public Relations and Affairs

Offices

MGI Entertainment

Org chart

Teams

Advisory Board

Digital Marketing

Entertainment Production

Public Relations and Affairs

Offices

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