Discover what your online audience really thinks and feels.

I help businesses gain the confidence and traction they need to develop, launch, refine, fund and grow their products. By focusing on what users really want and need, I enable teams to rapidly test assumptions, de-risk ideas, and refine digital product features. This means they learn faster, get feedback sooner, and also guarantees more informed decisions, ultimately leading to significant savings by aligning closely with your audience's needs, rather than relying on guesswork. In short, I ensure your product is right for your market right from the start, saving you both time and resources.

I'm a Product person driven by a blend of enthusiasm and curiosity in everything I do. I specialise in user-centric Digital Product Discovery & UX Research on a freelance contract basis. As a qualitative researcher, I focus on customer problems and needs. Through rapid testing and user feedback, I help teams refine and optimise digital products efficiently, reducing time to market and maximising cost-effectiveness. My services provide clarity, direction, and solutions, achieved through targeted product discovery, insightful user testing, and comprehensive expert audits.

With over 15 years of experience, I’ve helped businesses understand and improve their customer experience across various industries such as Tech, Food, Sport, Web3, Non-Profits, Sustainability, Education, Telecoms, and the Social space. My background in Design, Marketing, and User Experience gives me a diverse perspective on audience needs and preferences. 

I began my career in Sustainability, working in the industry for 8 years, and it profoundly shaped my professional and personal ethos. I'm also particularly interested in health and wellbeing, and tech for good.


Michael Cawley UX

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Michael Cawley UX

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