Designing smoother, smarter, and more human customer and employee experiences.

With over 8 years of global experience across Europe, LATAM, and Asia, projects have spanned industries from telecommunications and technology to travel, finance, and education. Clients include HP, O2, Kiwi.com, IKEA, Atento, and KBC.

Core expertise:
✺ CX & service design consulting: embedding customer-centricity into strategy, processes, and transformation initiatives.
✺ Discovery & strategy sprints: uncovering customer needs and mapping clear, actionable paths forward.
✺ Trainings & capability building: hands-on workshops enabling teams to apply service design in practice.
✺ Mentoring & advisory: guiding professionals and teams with tailored support, blending industry expertise and coaching.

The work combines service design, business strategy, and human-centered research to deliver measurable impact. From corporate transformations to emerging ventures, the focus is always on bridging silos, aligning stakeholders, and creating services customers return to.

📍 Based in Barcelona, collaborating globally.
👉 Open to new collaborations in CX, service strategy, and innovation projects.

michaelastetiarova.com

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