After 80 years, Micki’s vision remains the same: Happy, playful children in a safe world. Every toy we create is developed with great love and care for the little children who will play with it. Through thoughtfully designed, playful details, we aim to spark children’s curiosity, creativity, and joy of play. We also place great importance on quality and safety, creating toys that are made to be passed down to new generations of playful children.

We develop toys for our own, popular brands Micki, Lundby, Skrållan, Lillan & Friends and Rubens Barn, but also beloved characters such as Pippi Longstocking, Bluey, PAW Patrol and Hello Kitty.

Micki

Christian Nilsson

This department manages client relationships and develops products to meet their needs.

Client Services

This department provides strategic direction and governance for the organization.

Executive Leadership

This department focuses on driving revenue through the management and execution of sales strategies and customer relationships.

Micki

Org chart

Teams

Client Services

Executive Leadership

Sales Department

Offices

Micki

Org chart

Teams

Client Services

Executive Leadership

Sales Department

Offices

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