Rita Kaur

Rita Kaur is a GTM and commercial strategy leader with extensive experience in sales, marketing, and product operations. At TikTok, they served as Head of New Business Sales and Global Acquisitions Strategy & Operations, focusing on driving growth for businesses utilizing the platform. Rita co-founded SHICA, an AI-powered knowledge-sharing hub, where they built an MVP and successfully pivoted the business model before exiting. Their background also includes roles at IBM, Google, and various sales positions, showcasing their ability to lead initiatives across multiple sectors. Currently, Rita is pursuing their education at the University of Warwick.