Adam Ingrao

Ingrao brings to Microcel proven expertise in driving growth and expansion across new channels of business from his numerous leadership roles at Reebok, Ralph Lauren and the NFL. Most recently, Ingrao held the position of senior vice president of sales and strategy for Dorel Sports, a division of Dorel Industries, Inc, owners of a portfolio of global bicycle brands, including Cannondale, GT and Schwinn.

During his 10-year tenure at Dorel, Ingrao established key strategic partnerships with large-scale omni-channel retailers and developed robust consumer and direct-to-consumer experiences in brand and retailer e-commerce environments. In addition to leading these critical commercial initiatives, Ingrao also guided strategic planning and corporate development for Dorel Sports, which included long-term vision and growth strategy for the global organization.