Santosh Baichwal

Santosh Baichwal is a seasoned Regional Distribution Manager at Microchip Technology since March 2007, responsible for discovering and developing new clients, managing relationships with distribution partners, and implementing channel strategies to expand emerging markets. Prior experience includes serving as Area Sales Manager at B.B.S. Electronics Pvt. Ltd, where Santosh organized distributors and managed channels to achieve sales targets, as well as Branch Manager at Ana-Digi Sales (P) Ltd, focusing on sales and product promotion in consumer electronics and automotive segments. Earlier roles include Sr. Field Sales Engineer at Arrow Electronics (India) Pvt. Ltd, where Santosh managed OEM accounts and developed sales strategies, and Area Sales Manager at Chip House, promoting image processing systems. Santosh holds a Bachelor of Engineering in Electronics and Communication from Shivaji University.