Microsoft
Beth Schapira is an accomplished marketing and partnerships professional with extensive experience in leading global strategic alliances and go-to-market strategies. Currently serving as the Director of Global ISV Industry Partnerships at Microsoft since June 2018, Beth previously held senior managerial roles at Riverbed Technology, where responsibilities included managing partnerships in Cloud, Security, and Storage sectors. Prior to that, Beth contributed to various technology companies including Zeus Technology, ShoZu, and MobiTV, where expertise in demand generation, product marketing, and partnership development was demonstrated. Beth's early career included volunteer work focused on community economic development. Beth holds a BA in Communications from the University of Colorado Boulder.
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Microsoft
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Founded by childhood friends Bill Gates and Paul Allen in Redmond Washington, Microsoft began its operations as a computer software company. They quickly became a household name within the computer operating system market when it was founded in 1975. With their successful IPO a few years later, they went on to acquire several large operations such as LinkedIn and Skype giving them total market dominance. With the shift to a devices and services strategy and under new leadership, Microsoft went on to become the most valuable publicly traded company in the world. In 2019, they made history as the third US public company to reach 1 trillion market cap, and most recently, they have been valued at over 2 trillion. Today, Microsoft generates revenue by developing, licensing, and supporting a wide range of software products and services, by designing and selling hardware, and by delivering relevant online advertising to a global customer audience. In addition to selling individual products and services, they offer suites of products and services such as consulting to computer system integrators and developers. However, they are mostly known for Microsoft Windows Operating System, Microsoft Office suite, and the Internet Explorer web browser. More specifically, their products include operating systems for personal computers, servers, phones, and other intelligent devices; server applications for distributed computing environments; productivity applications; business solution applications; desktop and server management tools; software development tools; video games; and online advertising. They also design and sell hardware including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories, and Microsoft PC hardware products