Cassandra Smith

Cassandra Smith is an accomplished professional with extensive experience in marketing and strategy, currently serving as the Partner GTM Strategy Lead for Business Applications across Asia and ANZ at Microsoft since 2019. Previously, Cassandra held various marketing roles at Telstra from 2008 to 2019, where responsibilities included driving demand for cybersecurity solutions and managing go-to-market launches for ICT solutions. Additionally, Cassandra was involved in the Melbourne Women in Business Applications Steering Committee from 2019 to 2022 and held managerial positions in sales and event management at eXcapades Adventures & Gifts, Future Dimensions, and ICMS Pty Ltd. Educational qualifications include a Master's degree in Marketing from Monash University and a Bachelor's degree in Communications from the University of South Australia.