Dan Penney

Dan Penney is a research and insights professional currently serving as the Research Director for Commercial Business Planning at Microsoft. With a strong background in the technology sector, Dan has extensive experience in pricing, positioning, messaging research, and customer experience measurement. Previously, Dan held leadership roles at Microsoft in various departments, including Customer and Partner Experience and Public Policy, and worked as Vice President at Research International, supporting high-profile clients like AMD and Dell. Dan earned a Bachelor of Arts in Modern History and a PhD from the University of Oxford.