David Evans

David Evans, PhD, is the Director of Market Research at Microsoft, where they lead initiatives focused on user experience and brand strategy for AI products. They hold a Ph.D. in social psychology and have lectured on the psychology of UX design at the University of Washington since 2010. As an author, David published the book *Bottlenecks: Aligning UX Design with User Psychology* in 2017 and has contributed to significant research recognized by the American Psychological Association and the European Society of Opinion and Marketing Research. Their innovative work in behavioral design and market research has influenced major Microsoft products, driving substantial commercial value.